Role

My primary focus was on executing graphic projects for the company's digital channels, including the website, social media, and direct email marketing (DEM) campaigns.

I was responsible for designing, developing, and managing landing pages and other digital assets for Erickson's website (Erickson.it). I also played an integral role in shaping the visual identity for digital communication campaigns, both at the corporate level and to promote specific products such as books, educational projects, and digital services.

Key responsibilities

Creating innovative and impactful graphics for various digital platforms was a crucial aspect of my work. To achieve this, I used wireframing and mockup design skills, optimized for target channels, and implemented front-end development using HTML and CSS.

Improving the user experience (UX) and user interface (UI) of the existing website was another important part of my role. I used tools like HotJar and Google Analytics to monitor the performance of digital channels and make necessary improvements and optimizations.

In addition to my graphic expertise, I also conducted photo shoots for the company's needs and created animation and motion graphics to add dynamism and engagement to Erickson's digital content. I was also involved in video projects, from set organization to shooting and editing, which allowed me to expand my multimedia production skills and deliver high-quality video content to Erickson's clients.

Throughout my tenure, I had the privilege of coordinating two fellow designers, particularly in the collaborative alignment of ideas and graphics.